Marketing For Women’s Sports

Marketing For Women’s Sports

Marketing for women’s sports is a controversial topic. While sportswomen are often presented in ways that emphasize athletic prowess, their success is defined more by getting investments and meeting benchmarks than by...

How to Promote a Sports for Women

How to Promote a Sports for Women

As interest in women’s sports continues to increase, it’s essential that marketers understand the best way to effectively promote the sport. This includes a combination of traditional and social media strategies. For starters, social...